Welcome back to the blog! Today I have an extract from a book that makes me curious to actually read! Culture Up by Mareike Mutzberg and Margareta Sailor. Thanks to ZooLoo’s Book Tours for letting me tag along on the tour! Let’s have a look at the extract.
Company Culture
So, what is company culture? Company culture, also often known as organisational culture, is a set of shared values, norms, rituals and beliefs which influence how the people behave, make decisions, act, and communicate. In other words, it’s how they work, collaborate, interact with your suppliers and customers and how they feel about themselves and their role in your company. In essence, culture is simply How We Do Things and How We Treat People Around Here.
When people think of company culture, they often think of free food, football tables, and bean bags. But to be very clear: those are just the working environment, which supports and partly reflects your culture, but that’s it. Culture is often invisible but people feel it and respond to it either positively or negatively.
Arnnon Geshuri is the former CHRO of Tesla and current CPO of Teladoc, who joined Google in 2004 when the company had just emerged from its IPO and he helped scale the company from 2,500 employees to rapidly evolve into a 25,000 person technology powerhouse.
We asked Arnnon what advice he would give to any entrepreneur who wants to start a business.
His response to us was, ‘Know the purpose of your company. What changes will
it make in the world? Focus on how you differentiate your culture and especially your mission from others. What makes you unique? A clearly defined culture will be, in part, how you attract talent. Being able to tell a clear story about your company and its impact and values will help you find the right people who will align with it.
It is essential to think carefully about the first few people that you hire, from founders to initial staff. What are your expectations for the people who will work for you? Get advice from the original people you took on in various areas of expertise. Often these people will help you to avoid problems and you will move faster. Listen to great ideas from your folks. If you hire well, you should feel confident enough to listen to them. Be involved in all aspects of the company but don’t micromanage.’
In short, know your purpose, create a good environment and communicate well with people so that they know your mission. If you miss this, it’s not going to be enjoyable, and you will miss the magic of a uniting, mission driven culture.
Book Blurb
Building a unicorn company is the dream of every entrepreneur. Inside Culture Unwrapped, the authors share the secrets of what Unicorn companies do differently, more specifically, how they attract great people, inspire them to do their best work and build passionate teams who drive the business forward.
Culture Up reveals what lies behind the success of their people. The authors have not just studied Unicorns, they were key players inside them. They were right there inside high growth startups as part of the early teams at Tesla, Lilium and other brand giants.
Let them show you how to:
Become and inspirational leader
Attract, recruit and retain the best talent
Discover the secrets of company culture and how to nurture and develop it
Crack the code of always overlooked internal communications
Maintain a happy, motivated, effective and loyal team
Create an EQ-driven, human-centric successful company
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Buy Links – https://geni.us/cfho8k
Author Bio
Margareta Sailer and Mareike Mutzberg met when they worked together during the startup phase at Lilium, a unicorn aviation scale-up. Lilium’s all-electric vertical take-off and landing passenger aircraft has made it one of the most exciting, highly capitalised, game changing companies in Europe.
Mareike was employee number four at Lilium. Initially responsible for setting up and implementing Lilium’s internal and external communications & marketing, she became responsible for the culture and employee experience of its rapidly growing team.
Margareta Sailer was key to the people strategy at Tesla, of one of the boldest and most successful brands of the 21st Century. As Head of Talent for Tesla in Europe, with just one layer between her and legendary entrepreneur Elon Musk, she was responsible for hiring and retaining great people and more recently becoming Global Head of Recruitment at Lilium.
Their joint consultancy practice, advising founders and organisations on culture, communication and people strategies helps their clients and readers to maximise their potential and growth.
Follow Margareta at:
No Social media links
Follow Mareike at:
Instagram : https://www.instagram.com/mareike.mutzberg
Facebook : https://www.facebook.com/profile.php?id=100082277624983
Twitter : https://twitter.com/MareikeMutzberg
sharonbeyondthebooks.uk 
Thank you so much for sharing this extract today and supporting the tour x
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